Privacy Policy

Last updated: 02/12/2025

This Privacy Policy explains how we collect, use and protect your personal data when you use our website https://hellosouthampton.co.uk.

We are committed to protecting your privacy and handling your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.


1. Who we are

Data controller: Hello Southampton
Email: [email protected]

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.


2. The personal data we collect

We collect and process the following types of personal data:

2.1 Information you provide to us

When you contact us via our contact form or by email, we may collect:

  • Name
  • Email address
  • Any other information you include in your message

2.2 Information collected automatically

When you visit our website, we may automatically collect certain information using cookies and similar technologies (see our Cookie Policy for more details), including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited, time and date of your visit, time spent on each page
  • Referring website (where you came from)

This information is primarily collected through Google Analytics.


3. How we use your personal data and legal bases

We will only use your personal data when we have a lawful basis to do so. We use your data for the following purposes:

3.1 To respond to enquiries

  • What we use: Information you provide via the contact form or by email
  • Purpose: To respond to your questions, enquiries or requests
  • Legal basis: Legitimate interests – it is in our legitimate interests to respond to enquiries and run our business effectively.

3.2 To improve our Website

  • What we use: Usage and analytics data collected through cookies (e.g. Google Analytics)
  • Purpose: To understand how visitors use our Website and to improve its content and functionality
  • Legal basis: Consent – we only use non-essential cookies (such as analytics) if you consent via our cookie banner.

3.3 To comply with legal obligations

  • What we use: Any information reasonably required to fulfil legal, regulatory or tax obligations
  • Legal basis: Legal obligation

4. Sharing your personal data

We do not sell your personal data.

We may share your data with:

  • Service providers, such as:

    • Website hosting provider

    • Email hosting provider

    • Analytics provider (e.g. Google Analytics)

These service providers only process your data on our instructions and are subject to appropriate confidentiality and security obligations.

We may also need to share your personal data where:

  • Required by law, regulation or legal process; or
  • Necessary to protect our rights, property or safety, or that of our users or others.

5. International transfers

Some of our service providers (for example, Google) may process personal data outside the UK.

Where your personal data is transferred outside the UK, we will ensure that appropriate safeguards are in place, such as:

  • Transfers to countries that have been deemed to provide an adequate level of protection; or
  • Standard contractual clauses or equivalent safeguards, as permitted under UK data protection law.

6. How long we keep your data

We keep personal data only for as long as necessary for the purposes we collected it, including to meet any legal, accounting or reporting requirements.

As a general guide:

  • Contact form / enquiry data: up to [12–24 months] after our last contact with you.
  • Technical / analytics data: retained in line with our analytics tools’ settings (e.g. Google Analytics data retention settings).

We may keep anonymised or aggregated data (which does not identify you) for longer.


7. Your rights

Under UK data protection law, you have the following rights in relation to your personal data:

  • Right to be informed – to be given clear information about how we use your data (this Privacy Policy is part of that).
  • Right of access – to request a copy of the personal data we hold about you.
  • Right to rectification – to ask us to correct inaccurate or incomplete data.
  • Right to erasure – to ask us to delete your data in certain circumstances.
  • Right to restrict processing – to ask us to limit how we use your data in certain cases.
  • Right to data portability – to receive your data in a structured, commonly used, machine-readable format, in certain circumstances.
  • Right to object – to object to our processing where we rely on legitimate interests, and to object to direct marketing.

You also have rights relating to automated decision-making and profiling, where applicable (we do not currently use automated decision-making that produces legal or similarly significant effects).

To exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before we can respond.


8. Security

We take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, alteration or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.


9. Third-party websites

Our website may contain links to other websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policies of any external sites you visit.


10. Complaints

If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

  • Website: ico.org.uk
  • Telephone: 0303 123 1113

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically.