Celebrate Italian style, engineering, and automotive elegance as Simply Italian returns to the National Motor Museum, Beaulieu on Sunday 27th September 2026! Sponsored by Hendy Group, this popular annual gathering brings together owners and fans of Italian marques from across the nation. From classic Fiats, Alfa Romeos, and Lancias to supercar icons like Ferrari, Lamborghini, and Maserati, hundreds of vehicles will park within the museum complex. Every participant and visitor ticket includes access to all Beaulieu attractions, including Palace House, Beaulieu Abbey, and World of Top Gear.
Simply Italian Schedule & Opening Times
Schedule and timing details for the rally at Beaulieu:
- Event Date: Sunday 27th September 2026.
- Opening Times: Complex grounds open at 10:00 AM BST. Voting for the People’s Choice Award runs throughout the morning, culminating in an afternoon trophy presentation in front of Palace House. The complex closes at 5:00 PM.
Event Highlights & Show Arena
Featured vehicles, competitions, and attraction access:
- Italian Motoring Showcase: A vibrant gathering celebrating every era of Italian design, ranging from classic Fiats, Abarths, Lancias, and Alfa Romeos to high-performance exotics from Ferrari, Lamborghini, and Maserati.
- People’s Choice Award: Visitor and participant voting awards a commemorative Beaulieu trophy to the favorite Italian vehicle of the show.
- Sponsored by Hendy Group: Supported by Hendy Group, highlighting the latest modern Italian vehicle lineups alongside historic road and track classics.
- Full Attraction Access: Participant and visitor tickets include access to all Beaulieu complex features, including the National Motor Museum, World of Top Gear, Palace House, and historic Beaulieu Abbey.
Ticket Information & Box Office Booking
Pricing and registration details for Beaulieu visitors:
- Participant Vehicle Passes: Discounted driver and passenger tickets available online via Beaulieu’s official site for owners bringing an Italian vehicle to park inside the display arena.
- Standard Visitor Admission: Regular Beaulieu attraction tickets allow public entry to the event ground and all complex exhibits. Booking advance tickets online offers discounts compared to gate pricing.
How to Get to Beaulieu
Travel options for reaching the National Motor Museum, Beaulieu (SO42 7ZN):
- By Car: Accessible via the M27 (Junction 2) following the brown tourist signs through the New Forest via Ashurst or Lyndhurst.
- By Train: The nearest railway station is Brockenhurst (approx. 7 miles away), with local taxi services connecting directly to the museum.
- By Bus: Seasonal bus routes connect Beaulieu with surrounding New Forest villages and Southampton City Centre.
Beaulieu Parking Information
Parking options inside the grounds:
- Display Vehicle Parking: Italian display cars follow steward signage on arrival to park on the main arena fields surrounding Palace House and the museum.
- Visitor Car Parks: FREE parking is provided on-site for general visitor cars and motorhomes within the main visitor car parks.
- Disabled Parking: Dedicated accessible parking spaces are situated near the main visitor reception building.
Discover More Local Events
Looking for more exciting things happening across the region? Check out our complete list of What’s On in Southampton to discover car shows, outdoor rallies, historic attractions, and family entertainment near you.
Frequently Asked Questions
- When is Simply Italian taking place?
- Simply Italian takes place on Sunday 27th September 2026, running from 10:00 AM to 5:00 PM BST.
- Where is the rally held?
- The event is held in the grounds of the National Motor Museum, Beaulieu, Brockenhurst, New Forest (SO42 7ZN).
- Which vehicle makes are included in the show?
- The rally celebrates all Italian makes and models, including classic and modern Fiats, Abarths, Alfa Romeos, Lancias, Ferraris, Lamborghinis, and Maseratis.
- Does my event ticket include entry to the museum?
- Yes, all event tickets (both participant display vehicle passes and standard visitor admission) include full access to the National Motor Museum, Palace House, World of Top Gear, and Beaulieu Abbey.
- Is parking available on-site?
- Yes, free visitor parking is available on-site within the main visitor car parks at Beaulieu, with dedicated display parking areas for participating Italian vehicles on the rally ground.