Calling all Mercedes-Benz owners and motoring enthusiasts! Simply Mercedes 2026 returns to the iconic grounds of Beaulieu National Motor Museum on Sunday 9th August 2026. Running from 10:00 AM to 5:00 PM (with participant vehicle entry opening at 9:00 AM), this highlight event invites drivers to display their vehicles within the museum grounds. From classic restored 190 SLs to modern custom G-Classes, attendees can admire a vast array of models, vote in the People’s Choice Awards, and enjoy full access to all Beaulieu attractions until 6:00 PM.
Event Schedule & Opening Times
Simply Mercedes takes place on a Sunday in August in the grounds of Beaulieu National Motor Museum:
- Event Date: Sunday 9th August 2026
- Participant Vehicle Arrival: Gates open at 9:00 AM via the main Beaulieu entrance
- Visitor / Event Hours: 10:00 AM – 5:00 PM
- Attractions Closing Time: Beaulieu grounds and attractions remain open until 6:00 PM
- Location: Beaulieu National Motor Museum, Beaulieu, Brockenhurst, New Forest (SO42 7ZN)
Attractions & Event Highlights
A premier gathering for owners and enthusiasts showcasing the best of the iconic German marque:
- Stunning Mercedes-Benz Lineup: Admire an impressive array of vehicles on display, from classic restored 190 SLs and SSKs to modern performance models and custom G-Classes.
- People’s Choice Awards: Every display car participant is entered into a public vote competition, with trophies presented to the winner and runners-up.
- Club Displays: Dedicated reserved club areas for Mercedes-Benz car clubs bringing 10 or more vehicles together.
- Full Attraction Admission: Tickets include access to all Beaulieu attractions, including the National Motor Museum, Palace House, Beaulieu Abbey, Secret Army Exhibition, and the Little Beaulieu adventure play area.
Ticket Types & Pricing
Ticket pricing options differ for vehicle participants and general visitors:
- Standard Participant (Adult): £17.00 per person (For occupants arriving in a display Mercedes-Benz)
- Standard Participant (Child aged 4–16): £10.00 per child (Children under 4 enter free)
- General Visitors: Standard Beaulieu admission rates apply (Available online in advance or at Visitor Reception on the day)
- Complimentary Carers: Free carer tickets are available for eligible participants by contacting [email protected] with proof of eligibility.
How to Get to Beaulieu National Motor Museum
Beaulieu is situated in the heart of the New Forest National Park:
- By Car: From the M27, exit at Junction 2 and follow the brown tourist signs through Lyndhurst or Totton towards Beaulieu (SO42 7ZN). Participant vehicles enter via the main Beaulieu entrance from 9:00 AM.
- By Train: The closest railway station is Brockenhurst (approx. 7 miles away), where taxis and local bus connections are available to the museum.
- By Bus: Local seasonal bus routes and New Forest Tour buses serve Beaulieu during the peak summer season.
Parking Information
Parking details for participants and general visitors:
- Participant Display Parking: Mercedes-Benz vehicles taking part in the rally park directly within the museum grounds. Groups wishing to park together must arrive together, as spaces cannot be held for late arrivals (unless pre-booked as an official club stand before the deadline).
- Visitor Parking: Free visitor parking is available in the main visitor car park at Beaulieu Visitor Reception.
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Frequently Asked Questions
- When is Simply Mercedes 2026 taking place?
- The event takes place on Sunday 9 August 2026 from 10:00 AM to 5:00 PM (participant vehicle gates open at 9:00 AM).
- Where is Simply Mercedes held?
- It is held in the grounds of Beaulieu National Motor Museum, Beaulieu, Brockenhurst, New Forest (SO42 7ZN).
- Do I need to own a Mercedes-Benz to attend?
- No, non-owners and motoring enthusiasts are welcome as visitors with general admission tickets.
- How much are participant tickets?
- Standard participant tickets for those arriving in a display Mercedes-Benz are £17.00 per adult and £10.00 per child (ages 4–16). Children under 4 enter free.
- What is included with a Simply Mercedes ticket?
- Tickets include entry to the rally display plus full admission to all Beaulieu attractions, including the National Motor Museum, Palace House, Beaulieu Abbey, and Little Beaulieu.
- Can car clubs book a reserved group area?
- Yes, car clubs bringing 10 or more vehicles can reserve a dedicated parking area by emailing [email protected] at least two weeks prior to the event.
- Can I park next to my friends at the event?
- Yes, but you must all drive in together at the same time, as adjacent spaces cannot be held for late arrivals.
- Are complimentary carer tickets available?
- Yes, complimentary carer tickets can be issued upon request by emailing [email protected] with proof of eligibility after making your booking.
- What time do Beaulieu’s main attractions close on the day?
- All Beaulieu attractions and museum grounds remain open until 6:00 PM.
- What is the People’s Choice Award?
- The People’s Choice Award is a visitor-voted competition open to all participant display cars, with trophies awarded to the winner and runners-up.