4×4 fans and families can gear up for an unforgettable day celebrating the ultimate British off-roader! On Sunday 5 July 2026, the world-famous parklands of the National Motor Museum (Beaulieu, Brockenhurst, SO42 7ZN) will host the massive return of Simply Land Rover. Running from 10:00 AM until 17:00 (5:00 PM), this incredibly popular event invites Land Rover owners from all over the UK to drive straight into the museum grounds, creating a spectacular display of rugged utility vehicles, classic Series models, and modern luxury Range Rovers.
Official Event Schedule and Timings
Simply Land Rover features a full day of off-road demonstrations, display car parking, and live arena entertainment across the museum grounds:
- 09:00 AM: Participant Gates Open — Pre-booked Land Rovers, Range Rovers, and utility display vehicles enter via the North Gate entrance. Trading opens at the Land Rover Rummage spares market.
- 10:00 AM: Main Public Opening & Forest Drive Commences — The event fields officially open to general museum visitors. Guided off-road Forest Drive sessions begin navigating the surrounding estate woodlands.
- 13:30 (1:30 PM): Live Arena Q&A Session — Show commentator “Our Tim” hosts a relaxed, live vehicle showcase inside the main arena paddock, exploring unique vehicle restorations and road trip histories.
- 14:00 (2:00 PM): Peoples’ Choice Award Voting Closes — Ballots must be submitted at the information desk to determine the crowd’s favorite Land Rover model of the show.
- 15:00 (3:00 PM): Official Trophy Presentation — The winners and runners-up of the Peoples’ Choice Awards are announced live in the central arena layout.
- 17:00 (5:00 PM): Vehicle Rally Concludes — The display field closes and vehicles begin checking out.
- 18:00 (6:00 PM): Main Attraction Complex Closes — The final indoor museum galleries, Palace House, and gardens clear for the evening.
Tickets & Prices
Admission packages vary depending on whether you are bringing a Land Rover to display inside the show complex or visiting without a vehicle. Please note that advance ticket sales have now ended, and standard event pricing applies:
- Participant Standard Ticket (Adult): £17.00 — Valid strictly for adults arriving in a Land Rover, Range Rover, or utility model to join the main showground display. Tickets are calculated per person, meaning enough tickets must be purchased to cover all individual occupants within the vehicle.
- Participant Standard Ticket (Child aged 4–16): £10.00 — Valid for young passengers arriving inside a participating display vehicle.
- Participant Child Ticket (Under 4): FREE — Required for toddlers under 4 arriving in a display vehicle. These can be added to your digital booking basket free of charge.
- Standard Museum Visitor Ticket: Normal museum admission applies — For general public visitors arriving without a Land Rover. Tickets can be purchased in advance or on the day at the main Visitor Reception to view the display fields alongside all permanent museum exhibitions.
Entry and Club Display Policies
- Exhibitor Arrival Protocol: Display vehicles can arrive from 09:00 AM until 2:00 PM. Pre-printed or downloaded digital tickets must be ready for scanning at the North Gate, as mobile network signal can be highly limited on site. Organizers note that no venue amenities are open prior to 9:00 AM.
- Club Stand Bookings: Registered vehicle clubs must bring a minimum of 10 display cars to qualify for a dedicated group parking stand. Final club numbers and space requests must be finalized 2 weeks before the event.
- Pet Guidelines: Well-behaved dogs are permitted across the outdoor showground lawns and dirt paths provided they stay on a standard leash. Dogs are strictly prohibited inside the indoor National Motor Museum exhibits, historic house, and on-site Monorail loops.
The rural roads running through the New Forest experience heavy traffic volumes during large 4×4 meetups:
- B3056 / B3054 (Beaulieu Approach Links) — Entirely open for visitor arrivals. Motorists are highly urged to drive carefully and look out for free-roaming forest ponies, donkeys, and roadside cyclists along the unfenced verges leading up to the museum boundaries.
How to Get There
The show takes place across the expansive display lawns of the National Motor Museum, Beaulieu, Brockenhurst, SO42 7ZN:
- By Car: From the Southampton area, follow the A35 westward into the New Forest National Park, turning south onto the B3056 toward Beaulieu. Follow the official brown tourism directional signs to guide you to the gate layouts.
- By Train: The closest operational rail link is Brockenhurst Railway Station, situated roughly 6 miles west of the estate. Taxis are regularly available from the station exit forecourts.
- By Ferry: Board the passenger catamaran from Southampton Town Quay over to Hythe pier, then complete the final 4.5-mile journey into the forest via local bus links or local taxi providers.
Where to Park at Beaulieu
Parking options on site are split up cleanly to ensure smooth traffic management at the gates:
- Showground Complex Lawns: Strictly reserved for display vehicles holding a valid Participant Ticket. Access is managed via the dedicated North Gate entrance.
- Main Visitor Parking Lot: Completely FREE parking for all standard museum visitors arriving in non-display cars. This includes dedicated hardstanding bays for blue badge holders and structured spaces for motorbikes.
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Frequently Asked Questions
- What date and time is Simply Land Rover 2026?
- The event takes place on Sunday 5 July 2026. Participant gates open for display vehicles at 09:00 AM, and general public entry begins at 10:00 AM. The Land Rover rally wraps up at 17:00 (5:00 PM), while the wider museum complex remains open until 18:00 (6:00 PM).
- Do I need a separate ticket to see the Land Rovers if I am a standard museum visitor?
- No! The Simply Land Rover show fields are fully open to all standard visitors. Your standard Beaulieu ticket covers the vehicle display along with entry to the National Motor Museum, Palace House, and the monorail lines.
- Can I drive my own Land Rover on the off-road Forest Drive?
- Yes, you can buy an optional Forest Drive pass to take your own 4×4 onto Beaulieu’s custom woodland course. This feature is managed on the day alongside Land Rover Experience West Country.
- Are dogs allowed at Simply Land Rover?
- Yes, dogs are welcome across the outdoor car display lawns and forest paths as long as they are kept on a lead. They cannot enter the indoor museum galleries, Palace House, or go on the Monorail.
- Is parking free for visitors who aren’t displaying a car?
- Yes, general public visitor parking at Beaulieu is entirely free for non-display vehicles, with dedicated tarmac areas available for blue badge holders.