Calling all classic car lovers, owners, and motor enthusiasts! Beaulieu is delighted to welcome back Simply Jaguar on Sunday 16th August 2026. Held in the picturesque grounds of the National Motor Museum, this impressive display brings together every age, era, and model of Jaguar and Daimler. Organized in partnership with the Jaguar Enthusiasts’ Club, the day features milestone anniversary displays, an interactive “Story Behind the Car” arena Q&A, trade stands, and the People’s Choice Awards—with all tickets including full access to Beaulieu’s main attractions.
Event Schedule & Timetable
Simply Jaguar takes place on Sunday 16th August 2026 across the Beaulieu estate:
- Event Date: Sunday 16th August 2026
- Participant Vehicle Entry: Opens at 9:00 AM via the main Beaulieu entrance
- Visitor Entrance Opens: 10:00 AM via Visitor Reception
- Rally & Event Hours: 10:00 AM – 5:00 PM
- Arena Q&A (“The Story Behind the Car”): 1:30 PM in the central arena
- Attractions Closing Time: Beaulieu attractions stay open until 6:00 PM
- Venue Location: Beaulieu, New Forest, Hampshire (SO42 7ZN)
Attractions & Event Highlights
A packed motoring itinerary celebrating Jaguar and Daimler heritage, owner stories, and club displays:
- Jaguar & Daimler Rally Display: Hundreds of classic, modern, and rare models parked together in the grounds of the National Motor Museum.
- Anniversary Displays: Dedicated feature displays celebrating the 30th anniversary of the X100, 20th anniversary of the X150, 25th anniversary of the Jaguar X-Type, and 40th anniversary of the XJ40.
- The Story Behind the Car (1:30 PM): An informal arena interview session highlighting selected vehicles with unique restorations, rare histories, or personal stories.
- Jaguar Enthusiasts’ Club Trade Stalls: Meet club representatives and partner traders to pick up specialist parts, advice, and merchandise.
- People’s Choice Awards: Public voting allows all visitors to choose their favorite vehicles, with awards presented to the winner and runners-up.
- Full Attraction Access: Tickets include entry to Palace House, the National Motor Museum, Little Beaulieu, and Beaulieu Abbey grounds.
Ticket Types & Pricing
Participant tickets apply only to those arriving in a display Jaguar/Daimler:
- Participant Adult (Standard): £17.00 per person
- Participant Child (Ages 4–16): £10.00 per person
- Visitors (Non-Owners): Standard Beaulieu admission applies (purchased online or at Visitor Reception).
- Under 4s: FREE (ticket must be reserved online when booking).
- Complimentary Carer Tickets: Available for participants by emailing
[email protected]with proof of eligibility.
How to Get to Beaulieu
Beaulieu is situated in the New Forest, easily accessible from Southampton, Eastleigh, and surrounding areas:
- By Car: Follow the M27 to Junction 2, taking the B3054 through Lyndhurst to Beaulieu, or access via the A326 from Southampton (SO42 7ZN).
- By Bus: Bluestar routes run from Southampton to nearby Hythe and Totton, connecting to local New Forest routes toward Beaulieu village.
- By Train: Brockenhurst Railway Station is the nearest main line station (approx. 7 miles away), with taxi ranks available outside the station.
Parking Information
Parking information for participants and general visitors:
- Participant Parking: Displaying Jaguars/Daimlers park inside the event grounds via the main entrance from 9:00 AM. Club group spaces are reserved until 10:30 AM.
- Visitor Parking: Free general visitor parking is available in the main Beaulieu car parks.
- Accessible Parking: Designated Blue Badge parking spaces are located close to the main Visitor Reception.
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Frequently Asked Questions
- When is Simply Jaguar taking place?
- The event takes place on Sunday 16th August 2026. Participant gates open at 9:00 AM, general visitors enter from 10:00 AM, and the event runs until 5:00 PM (attractions stay open until 6:00 PM).
- Where is Simply Jaguar held?
- It is held in the grounds of the National Motor Museum at Beaulieu, located in the New Forest, Hampshire (SO42 7ZN).
- Who can participate with a car?
- All owners of any age or model of Jaguar, SS, or Daimler are invited to drive in and display their vehicle in the event grounds.
- How much are participant tickets?
- Standard participant tickets cost £17.00 for adults and £10.00 for children (ages 4–16). Children under 4 enter free. Participant tickets must be bought per person in the display vehicle.
- Can I visit the event if I don’t own a Jaguar?
- Yes! Non-owners can attend as general visitors entering from 10:00 AM using standard Beaulieu admission tickets.
- Are main Beaulieu attractions included in the ticket price?
- Yes, both participant and visitor tickets include full access to the National Motor Museum, Palace House, Little Beaulieu, Beaulieu Abbey, and the estate gardens.
- What is “The Story Behind the Car” arena event?
- It is an informal Q&A session at 1:30 PM where selected owners showcase their unique vehicles, restorations, or personal histories in the main arena.
- How do club display bookings work?
- Clubs with 10 or more vehicles can pre-reserve a group parking space by emailing [email protected] at least two weeks before the event. Reserved spaces are held until 10:30 AM.
- What anniversaries are being celebrated in 2026?
- The Jaguar Enthusiasts’ Club will feature dedicated displays for the 30th anniversary of the X100, 20th anniversary of the X150, 25th anniversary of the X-Type, and 40th anniversary of the XJ40.
- Is complimentary carer entry available?
- Yes, participants can request a free carer ticket by booking participant tickets online and emailing [email protected] with proof of eligibility and their booking reference.